Tuesday, June 10, 2008


Willie Horton Ad Maker Goes Web 2.0 With Attacks Against Obama
Community organizing and peer-to-peer communications have worked out well so far in Barack Obama's presidential campaign. So well, in fact, that one group of conservative activists is co-opting one of the Obama campaign's online communications strategies to use it against him.

This new effort is a viral e-mail campaign that aims to frame Obama as a disastrous-for-the-country left-of-left liberal. It is on view at a website called ExposeObama.com.

A group of long-time Republican operatives run the effort, the most high-profile of whom is Floyd Brown, a communications and organizational consultant who created the infamous "Willie Horton" television advertisement that sank Democrat Michael Dukakis' 1988 presidential campaign.

entire article at WIRED.com

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