Saturday, August 23, 2008

Hello? Obama campaign? where's my email announcement?

I'm on their email list, and signed up for the special announcement of who would be the Vice President pick. Still nothing.

Epic Text Message Fail? Media Gets Biden News Hours Before Supporters

By Patrick Ruffini, 08/23/2008 - 5:52am

Shortly after 3 AM on the east coast, the long-awaited text message from Barack Obama announcing Joe Biden had finally arrived. But it was something short of letting the cat out of the bag. At 10:50 pm on Friday night, ABC News confirmed that Biden was getting Secret Service protection. The first official confirmation that I could find came from CNN at 12:45 a.m. The promised "be the first to know" text message came a full two hours later.

What seemed like a brilliant exercise in media management devolved into a late night rearguard maneuver. All day Friday, the Twitterverse was on pins and needles waiting for their text message. (A number of us with iPhones probably jumped when we received one earlier in the day from AT&T promoting a software upgrade.) By 6 p.m., as the evening news cycle was closing, it was clear that no text message would come on Friday. The Obama campaign had kept the waiting game going for one more day. Again, seemingly brilliant.

But as Friday evening turned into night, it became apparent that the campaign was going to run into sequencing and logistics problems. Sure, the campaign could wait to send the message minutes before the nominee took the stage at the Old State Capitol in Springfield, Ill. But that ignored the fact that the nominee had to get to Springfield. And with the media camped out in front of each of their houses, how exactly were they going to do that without getting noticed?

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