Tuesday, June 23, 2009
PETA chooses granddaughter of mass-murderer for ad campaign
guardian.co.uk, Tuesday 23 June 2009 10.53 BST
It has been a dismal seven days for arthropods. The elated reaction of the world to Barack Obama's deft fly-swat was practically a ringing endorsement of insect slaughter. It is about time that somebody redressed the balance.
And so we come to Peta's true answer to the brutal murder of that most base (but necessary) of beings, the humble housefly.
This autumn sees the launch of Peta's new advertising campaign, the face of which is neither Chris Martin, nor Macca, nor even Leona Lewis. It is Lydia Guevara, the granddaughter of Che Guevara: revolutionary, soldier, and fridge-magnet mainstay.
Vegetarianism and guerrilla warfare are not obvious bedfellows. Lost in Showbiz can only assume that Peta is hoping Che's pop culture ubiquity will anaesthetise us to the military associations of their campaign.
No doubt it also helps, however, that Lydia is naked, bar a neatly positioned bandolier of carrots and the customary red beret.